Move to HTTPS or suffer the consequences. That’s the message Google is sending out and they carry enough weight to make that threat a big concern for content providers and anyone who relies on Google search results to drive web traffic to their blogs, websites, or individual pages. Crunch time isn’t here just yet, however. Google sent out the notice early, warning that their new settings will take effect in October.
HTTP Versus HTTPS And Why Google Is Abandoning The Latter
The recent hacks of corporate emails are no doubt behind Google’s move to make things more secure, which is exactly what a HTTPS web protocol will provide. Currently, many websites and pages operate under HTTP, which provides no security whatsoever. The HTTP setting makes it easier for hackers to access your private information for the purposes of identity theft and access to sensitive information.
Recently, the online community as a whole has been moving toward creating more security encryption in the hopes of limiting the leaking of private data. Until now, this has been a choice left up to individual website operators, but Google is now forcing the world to adapt and get left behind. After October, HTTP websites and pages won’t be ranked at all by Google. It doesn’t matter how good your SEO game is, Google isn’t even going to look at your page.
Knowing When A Page Is Unsecure And How To Adjust Your Own Site
Since Google is still king of SERP (Search Engine Results Pages), we’re all going to want to comply with their mandate and, really, why wouldn’t we want to provide a more secure experience for users? The first step in getting in line with this change is being able to identify when a connection is unsecure, secure, or faulty. Most browsers provide indicators as to the status of your connection to the left of the website’s address, though, until now, most people probably never paid it much attention.
Here’s what you’ll see in Chrome:
- White page – This indicates an unsecure connection
- Green padlock – This indicates a secure HTTPS connection
- Padlock with a red X – This indicates a HTTPS connection that has something wrong with the page
According to Pure Oxygen Labs’ research, about 40 percent of the 100 largest online retailers don’t yet use HTTPS. That’s in line with estimates by Mozilla, the makers of the Firefox web browser, that about 40 percent of the web’s traffic is unencrypted.
Head of Google’s security engineering team, Parisa Tabriz tweeted that the move toward requiring HTTPS connections is intended to draw greater attention toward the unsafe nature of HTTP web protocols. The move to HTTPS isn’t just protecting users against hackers, but also against snooping government agencies seeking to access passwords, private messages, and financial data. HTTPS also ensures that users are logging in on the correct site and not being drawn to a phishing site. In duplicating websites, scammers rely on user trust to get them to provide their sensitive data without ever realizing anything is amiss. As people begin paying greater attention to the secure connection logos on their browser, they’ll better be able to identify fake sites, before it’s too late.
Our Dallas SEO company is getting the jump on providing clients with more secure websites. Chakery does more than just provide quality web design; we can set up your website with a HTTPS connection in advance of Google’s deadline. Providing the best in web services from website design to hosting and SEO services, Our technical experience as a premiere Dallas SEO company is undeniable. Already armed with the knowledge and experience needed to provide more secure pages, we can get your new, more secure web protocols up early to ensure you don’t lose any SERP rankings, when that deadline does pass. Contact Chakery today for all of your web design and SEO needs.