Google: Sentiments Play No Role In A Website’s Rankings Search Algorithm
By: Malcom Chakery 7/30/18
According to Danny Sullivan, of Google, off-site sentiment has no impact on a website’s search rankings and are not part of the search algorithm. Simply put, a website’s ranking position is not influenced by either positive or negative talk about it.
In response to a question a Twitter user had asked about Google’s search algorithm appearing to take into consideration the public sentiment of the website, Sullivan noted that the search algorithm has no operation or tool that uses people’s sentiment to rank websites.
For instance, a website is suddenly seeing a plethora of links as of a result of negative press. It could be that the well-known website made some UI changes or other unexpected changes that users don’t like and are being outspoken about.
Google is going to recognize the links but has no ability to recognize the site’s links are the result of negative press. When this happens, the website sees the benefits of those links without the negative sentiment causing it damage.
One person could regard this as a drawback to Google’s lack of recognizing the sentiments while another person may see it as a good thing, especially if the business isn’t being fairly criticized.
Perhaps the inquiry from the Twitter user was the result of an impression Gary Illyes with Google unintentionally gave last year. During a search conference, Illyes said the search engine does pay close mind to negative sentiment.
However, Sullivan’s answer confirms the reality – negative feelings will not impact a website’s rankings.
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