Link Building Campaigns Are No Longer Exclusive To Online Marketing
By: Malcom Chakery 8/1/18
How are link building and community engagement connected? One would assume, based on the conventional marketing setup, that the two are separate entities. In the past, link building was only associated with online marketing campaigns.
They really never needed to be, and the two together could actually close the gap between online and offline marketing campaigns.
Sounds interesting, right?
All you need to do is break the norms and apply link building to community engagement. It starts by realizing every marketing channels, social networks, emails and events used can lead to a highly-effective link building campaign.
With offline link building, you connect with the people of your community – in the real world.
There are a plethora of ways in which your link building campaigns can be used in the local community. For instance, a blogger focus group can encourage bloggers to share articles on their websites and social media, turning into long-term influencers that work with you for months to come. What are some other ideas?
• Sponsoring and/or hosting events
• Encourage local bloggers to host events for you
• Ask to speak at local events
• Write an eye-appealing article about the latest community event
• Give cool items away to attendees
• Add a useful gift to event gift bags
It can take up to a year for any real results to be seen, but it should garner you at least one link a month. Be sure that you do thorough research on the market including local and industry events. By doing so, you can establish a relationship with the community that can be beneficial to you in the future. With community engagement, you can use local opportunities to produce eye-catching content.
Be sure to reach out to your local news media – newspaper, TV, magazines, etc. – as they want interesting content about the news in their area.